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Korean beauty (K-Beauty) has been instrumental in changing the focus from using makeup to create the impression of glowing skin, to a ‘skin first’ approach to beauty, where healthy skin provides a natural glow.

Inspired by the best-in-class skincare provided in private aesthetic and dermatological clinics, AHC developed its professional skincare line in 1999, serving over 3,500 clinics and becoming the #1 Aesthetic skincare brand in Korea.

Today AHC is Korea’s #1 Skincare brand.