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Founded in 2002 with a mission to inspire conscious self care by creating mindful beauty and wellness products to promote balance, purpose and love. 

Based out of Southern California, Petal Fresh started with professional salon and spa lines for hair, body, bath and skin made with organic botanical ingredients. We took our progressional knowledge and decided to bring it to the retail market to make quality products available to everyone. 

We pride ourselves on creating products that are natural, good-for-you, cruelty-free and vegan, We banned over 1600 harmful ingredients including sulfates and parabens to protect you and the planet. 

The Hair ResQ range is formulated with hair-thickening favourites: Biotin to strengthen and revitalise hair plus Caffeine to energise and invigorate hair follicles to encourage healthy hair growth. 

Brushes & Sponges

Next level makeup brushes for high performance beauty looks. Each brush is makeup artist designed, features super-soft precision cut bristles and is balanced for effortless application. 

What we stand for

All The Humble Co. products are characterised by a set of humble values. It’s what sets them apart from the rest.

We call them the Humble Ps.

Health/Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium products with a production process and final result that provides the consumer with a sense of owning a superior quality product. (Premium)

Evidence-based innovations that are designed and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Storytelling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification of the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average shopper cart. (Profit)