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The Humble Co

What we stand for


All The Humble Co. products are characterised by a set of humble values. It’s what sets them apart from the rest.

We call them the Humble Ps.

Health/Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium products with a production process and final result that provides the consumer with a sense of owning a superior quality product. (Premium)

Evidence-based innovations that are designed and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Storytelling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification of the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average shopper cart. (Profit)