Developed in 2013, The Humble Co. was founded by dentist Noel Abdayem, following a period of volunteer work in Jamaica.
The Humble Co. products are now available in over 40,000 stores and dental clinics worldwide. All product design is done with the guidance of a team of dentists based in Sweden.
Evidence-based innovations have been translated into eco-friendly products that benefit people, and the planet too.

Plant Based Brushes


We’re crazy about bamboo but for some, this doesn’t scratch their itch. For them, we’ve gone to lengths to develop a plant-based toothbrush that’s as close to a regular one as possible, but then again not, with a handle based on corn starch materials and A-grade bristles, ensuring a solid clean,

Natural Cotton Swabs


Stylish and smooth cotton swabs with a handle made from 100% biodegradable, sustainably-grown bamboo. cotton with natural colouring on the ends. Biodegradable, vegan, cruelty free and clean conscience.

Natural Toothpaste


Humble toothpaste is developed by dentists,and loved by nature. Carefully formulated to clinically prevent cavities and protect your pearly whites, this toothpaste is crafted with mother nature’s best in mind. SLS-free, vegan, cruelty free and dentist approved.

Dental Floss Picks


Made from plant-based materials together with a slightly minty and textured thread, The Humble Co. Floss picks are carefully designed to gently remove the hidden nasties and leave your mouth feeling so fresh and so clean. Double threaded and environmentally friendly packaging.

Shop Products

The Humble Co Bamboo Brush - Adult Blue Sensitive 1pc

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The Humble Co Dental Floss Picks - Mint Charcoal Grip 50pc

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The Humble Co Dental Floss Picks - Mint 50pc

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The Humble Co Natural Spiral Cotton Swabs - White 100pc

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The Humble Co Natural Cotton Swabs - White 100pc

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The Humble Co Natural Cotton Swabs - Black 100pc

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What we stand for

All The Humble Co. products are characterised by a set of humble values. It’s what sets them apart from the rest.

 

We call them the Humble Ps.
Health/Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)
Premium products with a production process and final result that provides the consumer with a sense of owning a superior quality product. (Premium)

Evidence-based innovations that are designed and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Storytelling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification of the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average shopper cart. (Profit)