EcoTools celebrates 10 years of being beautiful

Did you know EcoTools makeup brushes have been helping unlock your true beauty for 10 years? To celebrate, EcoTools has released the NEW Modern Eco collection. It’s still everything you know and love about EcoTools – the softest possible bristles, sustainable bamboo and recycled aluminium handles, 100% cruelty free and earth friendly packaging, just in gorgeous and sophisticated modern tones. 

We know you’ve probably already seen some sneak peeks on the website, and of course, on the EcoTools social media pages (it’s pretty hard to keep anything a surprise these days with the global presence of online) but the great news is you can now get them in Australia.  

Here’s a close-up look at some of the new product innovation for all you eco-conscious beauty warriors:

• The #1 product innovation has to be the introduction of the world’s first eco-sponge. Yep, you read that right! So if you’ve been putting off purchasing a sponge because of enviro reasons, you can now jump right into the craze and reap the blending benefits with the Perfecting Base Blender Duo which features EcoFoam® technology and is made from 71% plant based materials (sugar cane in fact – sweet, huh). PLUS as the name suggests you get two sponges in one – one for base blending and one for precision application.

• The NEW Full Powder brush is designed with a large, incredibly soft, 70,000 bristle brush head offering 200% more bristles than a standard powder brush. It’s so soft you’ll want to use if for everything.


• We also love the NEW Micro Blending Brush which is perfect for touching-up imperfections under the eyes and around the nose. It’s so soft which is ideal for the eye area and has steeply cut, angled bristles that flawlessly blend product.


All brushes and sponges are patent-pending, 100% vegan and PETA certified, so you can be assured your beauty routine is as good for the environment as it is for your makeup finish. Plus the packaging finishes off the eco credentials using tree-free paper, vegetable based inks and RPET clamshell inners, to help remove materials from the waste stream.

Along with all the eco cred, the new look EcoTools packaging also features some exciting new education that takes the guess work out of which makeup brush is best for what. Each product's packaging directly links to a recommended colour cosmetic pairing, showcases the end benefit, features a face chart for application and identifies the level of coverage – enhancing and simplifying your beauty routine.

If you haven’t been an eco-girl in the past, we think now’s the time. We’d love to know what you think about these beautiful new brushes that will help you reveal your true beauty – for yourself and the planet too.


EcoTools 2017 Collection is currently available online and in Priceline, Woolworths and Coles stores nationwide. Head to www.ecotools.com.au to find out more.